Bookshelf

  • Predictably Irrational*
    • thought process and rationale (and irrationale) of a customer when making a purchase
    • a perfect read for someone who’s often math-oriented
  • Ogilvy on Advertising* [notes]
    • fundamental elements of good advertisements, backed up by good and bad examples
  • The Design of Everyday Things*
    • defines “what is a product” and “what is a design”
  • The Intelligent Investor*
  • Common Stocks As Long Term Investments*
  • The Innovator’s Dilemma*
    • explains why startups exist