Bookshelf

  • Predictably Irrational [link]
    • understand the thought process and rationale (and irrationale) of a customer when making a purchase
    • a perfect read for someone who’s often math driven, an enginner, or a coder
  • Ogilvy on Advertising [link] [notes]
    • learn about the fundamental elements of good advertisements, backed up by decades of good and bad examples
  • The Design of Everyday Things [link]
    • this book defines “what is a product” and “what is a design”
  • The Intelligent Investor [link]
  • Common Stocks As Long Term Investments [link] [notes]
  • The Innovator’s Dilemma [link]
    • explains why startups exist